The Frontline Heroes Office

The Frontline Heroes Office

The Frontline Heroes Office was established by Presidential Decree with the goal of implementing long-term solutions to care for and champion those working on the Frontlines of the UAE – across healthcare sectors, prevention and protection.

Seven Media has handled communications for the Frontline Heroes Office since its inception in 2020. With an integrated communications approach, Seven launched the initiative which aims to give back to Frontline Heroes for all their efforts and sacrifices throughout the pandemic and beyond.

Our goal goes beyond securing coverage, our focus is to tell the stories and experiences of the Frontline Heroes. We do so by creating video content and individual PR Hero profiling, giving them the spotlight to share their stories with the world.
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