In response to the COVID-19 pandemic, Ma’an’s Social Investment Fund launched its flagship programme, ‘Together We Are Good’ in March 2020.

We worked with MA’AN on the launch campaign with an aim to inspire, engage and serve Abu Dhabi’s communities during this uncertain time. The campaign worked with partners to collect financial, in-kind, and volunteer contributions, which were then channeled to the members of the community who needed them most.

The campaign generated:

 •   AED 1 billion total estimated campaign value

 •   AED 439 million raised in financial contributions

 •   400,000+ people directly benefited from educational assistance, medical supplies, food, and basic needs

 •  30,000+ contributions (financial and in-kind)

 •  6,500+ volunteer supporters

 •  2,877 pieces of coverage

 •  3 million+ OTS (Opportunities to See)

 •   US $13.5 million total AVE value

 •  US $40.5 million total PR value