Seven Media was tasked to launch and promote the 2021 Ras Al Khaimah Half Marathon between September 2021 to March 2022. With new additions to this year’s Ras Al Khaimah Half Marathon such as the VIP Package, Friday Pasta Party, and Saturday Brunch, we were able to create more engaging content to reach out to a wider audience.
We gave a feed a great visual revamp with the new branding – it looked more cohesive and appealing. Using aesthetic videos, reel, and graphic content, we successfully promoted the registrations, elite athletes scheduled to participate in the half marathon, important announcements, COVID-19 guidelines, merchandise sales and sponsor posts.