Seven Media was appointed by the Environment Agency – Abu Dhabi (EAD) in January 2020 to lead English and Arabic social media content and campaigns, tasked with improving their creative approach and reach across social media channels. Seven Media have two dedicated social media managers who work full-time in-house to drive the social media strategy with remote content creation support from the wider Seven Media team.
Due to Covid-19, many of EAD’s events, initiatives and even policies had to come to a halt. Our main objective during this time was encouraging EAD’s community to stay connected to nature whilst being in lockdown. Once restrictions lifted, it was essential we guided EAD’s audience back to nature with interesting ways to experience nature again. We did not have a budget, therefore our aim was to create compelling, engaging campaigns that had impact to reach a wider audience.