Seven Media has been working as the retained PR and media relations agency for Yas Marina Circuit (YMC) since 2014 – responsible for raising brand awareness and telling its story across the region and beyond.

We work as an integrated arm of YMC’s marketing department to deliver a year-round ‘Always On’ approach to its vast portfolio of activity.

Our campaign involves creating the strongest content around the biggest event moment on the UAE calendar – the Formula One Abu Dhabi Grand Prix. Most recently, Seven masterminded and executed a hugely successful media campaign for the 2021 race (our eighth) that resonated locally, regionally and on a global scale.

Highlights from the 2021 race include:

 •  41,000+ media clippings globally – a new record for the Abu Dhabi Grand Prix

 •  US $129 million AVE for race week alone

 •  52 stories generated and distributed during race week