F1 Abu Dhabi Grand Prix
Yas Marina Circuit

F1 Abu Dhabi Grand Prix
Yas Marina Circuit

Seven Media has been working as the retained PR and media relations agency for Yas Marina Circuit (YMC) since 2014 – responsible for raising brand awareness and telling its story across the region and beyond.

We work as an integrated arm of YMC’s marketing department to deliver a year-round ‘Always On’ approach to its vast portfolio of activity.

Our campaign involves creating the strongest content around the biggest event moment on the UAE calendar – the Formula One Abu Dhabi Grand Prix. Most recently, Seven masterminded and executed a hugely successful media campaign for the 2021 race (our eighth) that resonated locally, regionally and on a global scale.

Highlights from the 2021 race include:

   41,000+ media clippings globally – a new record for the Abu Dhabi Grand Prix

   US $129 million AVE for race week alone

   52 stories generated and distributed during race week

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