Seven Media has been the retained PR and media relations agency for Yas Marina Circuit (YMC) for over a decade – responsible for raising brand awareness and telling its story across the region and beyond. 

We work as an integrated arm of YMC’s marketing department, delivering a year-round ‘always on’ approach for its vast portfolio of activity across Abu Dhabi Motorsports Management’s innovative programmes and initiatives, alongside creating standout content for the region’s biggest sports and entertainment event – the Formula One Etihad Airways Abu Dhabi Grand Prix. 

For the 2022 edition of the #AbuDhabiGP, Seven masterminded and executed a hugely successful media campaign that resonated locally, regionally and on a global scale with the event’s evolving audiences.

The 14th edition of the event saw record-breaking numbers across the year with the fastest ever sell-out of tickets, as well as the highest ever capacity for an #AbuDhabiGP, with Seven bringing additional creativity to the fore across the major moments in the campaign. 

Highlights from race week 2022 include: 

• Fastest ever sell-out of tickets and record spectators in attendance
• 33K+ media clippings globally  
• US$104M AVE generated during race week alone 
• 48 YMC-centric stories drafted and distributed during race week
• Consistent top tier regional and international coverage
• 70+ regional media and influencers in attendance across race weekend