Global sports entertainment behemoth WWE recently descended on Saudi Arabia, and Seven was front and centre of the media and PR campaign for this incredible event.
A team of staff from our UAE and KSA offices were on the ground in Jeddah and ran the campaign for Super Showdown 19 – one of the Kingdom’s most anticipated sporting events of 2019 – and the results were truly world-class.
Saudi WWE fans are incredibly well versed in the narratives and personalities of their favourite Superstars, and we tailored the activities and output to deliver exactly that to press and influencers, resulting in huge levels of coverage and media footprint.
One of Seven Media’s key strengths is understanding the nuances of the local GCC markets and using that knowledge to successfully activate major global brands in the region. This was never more relevant than during these three-days in Jeddah and we made WWE ‘pop’ like never before.
Through a mix of press events, one-on-one interviews with Saudi WWE Superstar Mansoor, fun photo opps and heart-warming CSR stories, the whole Eid weekend saw WWE placed at the heart of every news and sport story running across top tier broadcast, print, online and influencer channels in KSA, and beyond.