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Seven wins best PR agency in Middle East, best digital campaign in UAE

Missing gorilla helps Seven Media land “the double” at PR awards in Dubai

The case of a missing gorilla in Dubai helped propel a homegrown UAE PR agency to two major honours at the Middle East PR awards.

Seven Media landed Digital Campaign of the Year for the story of Gorgeous George, a lifesize plastic gorilla that went missing from the famous Barasti Bar.

The viral story was followed by more than a million people over the course of two days, from the first official missing report to his safe return.

At the PRCA ceremony Seven also won Agency of the Year, the showpiece award of the night, for the second year running.

Matt Slater, owner of the agency, said: “The success of Seven Media is built on the creativity and storytelling of every single person in the company.

“Digital campaigns that go big need to be driven by traditional and social media and with George the missing gorilla we hit that sweet spot.

“Winning agency of the year for the second year running is an incredible achievement for the team who are as talented, dedicated and determined group of people you will see anywhere in media.”

Seven was recognised by the PRCA for their work in a total of eight areas, from major sport such as F1 and English Premier League football to entertainment campaigns for Novo Cinemas and across a wide range of business and lifestyle work.

Matt, who founded Seven with business partner Gregg Fray, added: “Myself and Gregg have been involved with media in the Middle East for more than a decade.

“The whole media community is changing and improving all the time and it is great that Seven is at the heart of that.”

Seven Media are fast becoming one of the best social media agencies in Dubai.