The power of sport

Seven Media - the power of sport
Author: Sharan Sunner

This week, Abu Dhabi won the World’s Leading Sports Tourism Destination award at the 26th edition of the World Travel Awards 2019. Having hosted world-class events including the FIFA Club World Cup 2017 and 2018; the AFC Asian Cup 2019; the 11th edition of the Abu Dhabi Grand Prix; and Special Olympics World Games Abu Dhabi 2019, the world’s largest sports and humanitarian event of 2019, Abu Dhabi has proven itself to be a global hub for some of the most prestigious sports events across the globe.

Two of these events – the Abu Dhabi Grand Prix and Special Olympics World Games Abu Dhabi 2019 – are current/former clients of Seven Media and our team has witnessed the power of sport to unite people across the UAE, first-hand. Just this week, the Higher Committee of Special Olympics World Games Abu Dhabi 2019 was awarded the joint 2019 Chaillot Peace Prize for the Promotion of Human Rights.

The World Games culminated in seven days of sporting achievement, thousands of athletes and volunteers, dozens of events, countless displays of bravery and boundaries shattered, and millions of smiles. But that was not the last of it – a huge part of our work focused on ensuring a legacy of inclusion was left long after the Games were over. We got people talking about the need to change perceptions, the UAE as a global leader in humanitarianism, and the hope for a future in which we can all live unified. 

Here at Seven, we have a team of individuals dedicated to sporting clients that is not only passionate about sport, but that is also determined to use sport to unite people from all backgrounds, across the region. We are incredibly proud to see Abu Dhabi and the UAE recognised on the global stage for its contribution to staging world-class sports events and for using sport to promote human rights, and we cannot wait to see what this next chapter holds for the UAE as it continues its feat to become one of the leading homes for large-scale, prestigious sporting events in the world.

So if you’re looking for a sports PR agency in Dubai or Abu Dhabi, please get in touch.