Sport can mean so much to so many

Seven Media - Sport can mean so much to so many

In the last month sport has taken the spotlight at Seven with our PR and social media campaigns touching hundreds of thousands of participants and fans.

From superstar professional footballers to F1, boxing and cricket, it has been a time when sport storytelling the Middle East has been busier than ever.

But the campaign we helped lead for the Special Olympics regional games, held in Abu Dhabi, was one of the most rewarding in our history.

Truly inspiration stories came thick and fast and the reception they got from Abu Dhabi to Dubai and onto the rest of the region was fantastic to see.

It was a campaign that showed you truly can deliver communications strategies that make a difference and it was real team effort that really showcased the best the Middle East has to offer.

Seven Media are specialists in sports PR in Dubai and Abu Dhabi.

Abu Dhabi’s famous landmarks light up red for the Special Olympics 50th anniversary

Seven Media - Abu Dhabi's famous landmark lights up red

This is a project very close to our hearts and we are so proud to see Abu Dhabi’s major landmarks such as Emirates Palace, Sheikh Zayed Bridge and Capital Gate come together with 225 landmarks worldwide lit up red to mark the 50th anniversary of the Special Olympics.

The event also marked the ‘inclusion evolution’, a mission led by the Special Olympics to end discrimination against People of Determination with intellectual disabilities and to create inclusive communities worldwide.

The Special Olympics in Abu Dhabi is one of our most prestigious integrated PR Abu Dhabi clients.