Dubai Food Festival 2021 – How Has The Media Market Reacted To A Public Event?

social media agency in dubai

Since the impact of Covid-19, events, and festivals became a thing of the past. Businesses and organizations turned to digital forums to host press conferences, events, interviews, and much more (I’m sure we’ve all heard “can everyone see my screen?” in the last twelve months). However, this month Dubai Food Festival was back for its eighth edition – one of the first public events to return in the wake of Covid-19, providing residents and visitors with food fun across the city, but how did the media market react?

Well, in fact, media were pleasantly surprised to see the return of one of the most-loved festivals on the city’s annual calendar. With Covid-19 changing the way that the media landscape operates, particularly with the shift to the digital world, media have had to adapt their processes – from recording radio sound bites via WhatsApp to joining press conferences with hundreds of members on Microsoft Teams. Dubai Food Festival gave media the chance to jump right back into the action, with an event here in the city whereby they can visit, experience, and rate first hand some of the exceptional experiences on offer as part of Dubai Food Festival.

From face to face media interviews with Celebrity and Michelin Star Chefs, to trying out Dubai Restaurant Week menus at various venues in iconic city locations or visiting entrepreneurs at some of Dubai’s most loved independent and homegrown restaurant concepts, Dubai Food Festival gave media the opportunity to go back to basics to find stories that resonate with their readers.

Will other city-wide events follow in the path of Dubai Food Festival. Now, that’s food for thought?”

How Video Production In The UAE Truly Cut Its Teeth Over The Last 12 Months

Video Production

Seven Media has always seen the huge benefits of building a video production into campaigns as a way of conveying motion and influencing action in a way print simply can’t do.

Our in-house video production company – Seven Studios – was launched to stay ahead of the curve in a rapidly changing media landscape. We saw the need to own the type of content which can be served directly to audiences through social media and enjoys 12 times more shares than print and text combined.

But around a year ago a challenge arose: how would video production be able to continue when the world started shutting down?

Traditional productions with several crew couldn’t take place as easily as before, so we suddenly had to adapt. We had to be smart about how to capture the filmed content that has so much impact.

Learning how to execute remote productions was the first step. Asking clients to shoot clips with mobile phones and instructions on lighting, capturing interviews via Zoom and shooting solo instead of with a crew became the norm.

With Seven Studios’ excellent editors, we were able to produce some impressive content in these challenging times. The team produced around 500 videos for clients between the start of the first lockdown of the UAE due to Covid-19 and the end of 2020.

What this did for us and our clients was added strength to content development capabilities because in the future we will be able to be more flexible.

Now in March 2021, we have more tools at our disposal to create simple productions. And because they are effective it became normal, so see – on major TV networks as well as and digital channels – segments of people speaking into their mobile camera or on Zoom.

It has taught the world that maybe you don’t always need a high-end production to get a story across effectively.

While 2020 was a massive challenge, video production once again emerged triumphant. And now the world is almost back to normal we have a stronger proposition than ever to create multimedia content.

5 ways to improve your social media strategy

social media company in dubai

Social media is an essential tool for all businesses, particularly in the UAE where social media users spend up to 3 hours per day scrolling on social feeds. It provides unlimited opportunity for brand awareness, social commerce, lead generation and direct customer relationship building. How can organisations ensure they’re using social media effectively to achieve their goals? Here are 5 simple things to consider when developing a social media strategy.


Who is your customer? Develop a series of customer personas in order to deep dive into the way they think, behave, their preferences and the way they consume content. This will prove really valuable when it comes to planning content and making strategic decisions.


It’s easy to fall into the trap of sharing the same format and type of content week after week – if it’s not broken, why fix it? Well, data shows us that in 2021 social media users value diversity. Stale content results in engagement decline and harms your position in social platform algorithms. Keep your audience engaged by trying a variety of content formats such as video, images, carousels and play around with platform features such as stories, Instagram reels and guides.


While your content should be diverse, it’s vital that your posting frequency is consistent. Through platform insights, figure out how much time your audience spends on a given platform. From here, decide how often you think you should post and stick to it. If you start to notice a dip in engagement, it’s a good idea to analyse the volume of content you’re posting. Remember, quality over quantity!


Paid social media advertising is the strongest tool in your arsenal. If utilised effectively, it provides an enormous return on investment and helps you to achieve specific business goals such as website traffic, lead generation or app downloads. Organic content is great for reaching those who are already followers, but paid content is the only way to reach potential new customers efficiently.


Fail to prepare, prepare to fail. Developing your social media strategy and planning content in advance helps you to prepare more effectively and take into account key dates, consumer behaviour at certain times and upcoming business objectives. This ensures you never miss an opportunity to deliver a key message at the right time.