The importance of new updates on social media

The Importance of New Updates on Social Media

New updates on different social media platforms can always be a little confusing. But look at the bright side of it, these updates bring along with them a handful of perks to boost your social media presence.

Tried and tested with successful reliable results, right here at Seven Media!

Since its inception, social media and its incorporation in businesses across platforms such as Facebook, YouTube, Instagram and Twitter have undergone immense amounts of updates. All of which have definitely made life in the social and digital world a lot easier and better.

In the past year, Instagram incorporated new and inventive updates; one of which is was to add stickers to our Instagram stories. Besides being fun and entertaining, the key benefit derived from this update is the increase in engagement that arises from using stickers like polls, quizzes or the ‘ask a question’ feature on stories. As predicted by our social gurus, Instagram stories indicated a 30% increase in engagement as compared to that on posts. Talk about the power of new updates!

A recent update, the ease of sharing a post on multiple accounts on Instagram simultaneously and handling Instagram direct messages via Facebook, highlights the convenience factor of why constant updates are fruitful for social media marketing. Adding to the pros, with the introduction of the livestream feature on social platforms, delivering live content from events, conferences and other occasions is now made possible, grabbing the attention of a fairly large target audience within a short span of time.

While new updates help improve engagement, the algorithms on certain platforms do not always cooperate. To stay ahead in the game, it is crucial for your posts to be on top and be visible to your followers. Our predictions are that these social platforms will introduce new updates to change the algorithm. As a result, audiences will be exposed to good quality content than that based on engagement. And if social media isn’t your forte, leave it to the experts at Seven Media, the best social media agency in Dubai, to take care of it!

On that note, make sure to keep up with the new updates and use it to your greatest advantage…

The use of social media in the Middle East – what’s the best platform?

Seven Media - The use of social media in the Middle East

Two of Seven’s more experienced (older) PR professionals have been in the UK to get to grips with social media through a series of training sessions – and the way it is influencing their attitude to social media strategy is shaping Seven’s approach.

Looking at the use of Arabic language to tell a global brand story in the Middle East, there is no doubt Twitter has huge power. Short and sharp soundbites with great content to really cut through the noise and get directly to the target audience. But, on more local and lifestyle-based stories it has little effect. Yes, government and corporate communications campaigns that require an authoritative voice do need Twitter, but the impact seems to be growing less over time. Twitter is also very expensive to promote your content, compared to the other major channels.

On Instagram, the visual approach works well but can you really tell a serious story on Instagram? The majority of big businesses say no and it for that reason it is only part of the mix. There is also an increasing reluctance to have a separate regional page on Insta, as brands aim for global strategies. But with the right, powerful content, visual campaigns can grab the Instagram audience.

So where does Facebook fit in? For an audience in middle-age and with families it is the go-to – but when you add in Arabic to the mix it is not so clear.

And therein lies the puzzle for communications professionals. Bring them in from different regions across the globe and put them into a room together and it is clear that not only is the relevance of each social media platform changing, it is becoming more diverse country-by-county, making it a more complex process than ever before.

And that’s why you need Seven, one of the best social media agencies in Dubai, to help you.

Coca-Cola Arena Dubai – a powerful integrated PR and social media launch campaign

Seven Media - Coca Cola Arena - a powerful integrated PR and social media launch campaign

The launch of the incredible Coca-Cola Arena Dubai is the perfect example of a modern PR campaign that ticks all the boxes when it comes to communication in the region.

From a classic media launch event with print, digital radio and TV reporting live to ongoing social media influencer buzz – it showed that if the story is powerful enough it can run for weeks.

The Seven team were right at the heart of the launch and emerged with a really positive outlook on the state of the media landscape in 2019.

The quality and scale of breaking news reporting was first class, in-depth features looked at the impact of the arena on the local and regional economy and the crossover into entertainment media went global.

Social media content was also brilliant – with influencers at the launch delivering live reports and a range of innovative communication techniques.

There are some who worry about media in Dubai, Abu Dhabi and the Middle East but if this integrated PR and social media campaign proved anything it is that we are really in a state of progress – you just need to look a little deeper into what is really happening.

Seven Media is a leading PR and social media agency in Dubai and Abu Dhabi, offering both standalone social media campaigns and fully integrated PR and social media campaigns, as well as Seven Studios, the most creative and bold video production team in the region.

Know your audience!

Seven Media - Know your audience

The rise of digital and the decline of print media is nothing new – but the effect it is having on the GCC media landscape is evolving on almost a monthly basis.

In the past a classic PR campaign in Dubai and Abu Dhabi would cover the major media platforms in the two cities with a nod to generating coverage in key markets such as Saudi Arabia.

But is that really how people consume stories these days?

Increasingly, people in Dubai will take in elements of local media, dip into stories from across the GCC and also consume all sorts of information on social media. The same applies to the large markets right across the GCC.

The challenge in Middle East PR, more than ever, is taking a story and knowing as accurately as possible who the target market is and what the touchpoint for that story will be.

Content and a good old-fashioned strong story will always be at the heart of what a PR agency does, but everyone has to avoid speaking to either the wrong people, or in the worst case scenario nobody at all.

At Seven that is a challenge we take on and solve daily – and as ever the proof is always in the positive effect your PR campaign has on the bottom line.

When Seven becomes the story…

Seven Media - When Seven becomes the story

The case of a missing gorilla in Dubai helped propel a homegrown UAE PR agency to two major honours at the Middle East PR awards. Seven Media landed Digital Campaign of the Year for the story of Gorgeous George, a lifesize plastic gorilla that went missing from the famous Barasti Bar. The viral story was followed by more than a million people over the course of two days, from the first official missing report to his safe return. At the PRCA ceremony Seven also won Agency of the Year, the showpiece award of the night, for the second year running.

Matt Slater, owner of the agency, said: “The success of Seven Media is built on the creativity and storytelling of every single person in the company. “Digital campaigns that go big need to be driven by traditional and social media and with George the missing gorilla we hit that sweet spot. “Winning agency of the year for the second year running is an incredible achievement for the team who are as talented, dedicated and determined group of people you will see anywhere in media.”

Seven was recognised by the PRCA for their work in a total of eight areas, from major sport such as F1 and English Premier League football to entertainment campaigns for Novo Cinemas and across a wide range of business and lifestyle work.

Matt, who founded Seven with business partner Gregg Fray, added: “Myself and Gregg have been involved with media in the Middle East for more than a decade. “The whole media community is changing and improving all the time and it is great that Seven is at the heart of that.”

Seven Media are fast becoming one of the best social media agencies in Dubai.