The continued growth of social media in the MEA region has had a large number of positive impacts for both individuals and businesses, however we have witnessed by and large most brands investing in creating English-first content.
A recent report compiled by Crowd Analyzer, Hootsuite and APCO has shed light on the state of social media in the MEA region, focusing on its biggest players – Saudi Arabia, the United Arab Emirates and Egypt. Seemingly the most comprehensive report on social media in the Middle East, it demonstrates that while English and Arabic are the two most used languages in the region, going more in-depth with market-specific statistics, Arabic is the primary language used to communicate across all sectors.
Below we have compiled a few of the key takeaways from the report regarding the use of Arabic on social media:
– The most commonly used languages on social media in the Middle East are English (48%) and Arabic (45%)
– 30% of all social media users in the region are between the ages of 15 and 29
– Arabic is the fastest-growing language on Twitter, among 25 other languages used on the platform
– The majority of social media users in Saudi Arabia use Arabic to communicate. In 2018, the number of Arabic-language users grew by almost 35%, going from 7.6M at the end of 2017 to 10M at the end of 2018. Meanwhile, English-language users grew by only 3% in the same timeframe.
From these points, we can understand how important it is to include the Arabic language when creating content. Producing Arabic language content will show your audience that your brand cares about their preferences and is willing to tackle all customer queries, concerns and feedback, regardless of whether they are submitted in English or Arabic.
Lastly, including Arabic language content will differentiate your brand from other brands in the region, many of which do not produce Arabic content.
Seven are all-round communicators, equally strong in Arabic and English, and as one of the leading digital agencies in Dubai, we truly know how to connect with an audience – from the emerging generation of influencers to big business decision makers – and everyone in between.