10 years of comms in the UAE

Seven Media - 10 years of comms in the UAE

It’s impossible to avoid the cliché that during the last 10 years, the communications industry in the UAE, and indeed, in the wider region has undergone a transformation.

And yet, crucially, it has remained the same. Brands still have stories that need telling, it’s just how they’re told that’s changed. In 2008, Facebook was mild lunchtime distraction from the working day, but now it is an essential and ubiquitous tool that dominates agency life.

With the various platforms providing an always-on, two-way communications channel that allows for in-depth campaign analytics and ROI measurement, digital and social media was always going to turn the tide against the read-only print newspapers and magazines that were once the PR industry’s go-to lifeblood. It was just a matter of time.

Film campaigns, once only available to only the biggest brands with the most generous marketing budgets are, in 2018, routinely used by the smallest independent companies to promote their services or products.

Today, the respect and cachet previously afforded to the editors of top-tier print publications from large organisations is now given to individuals often working from their own homes with the consumer influence power and audience reach in the millions that old school media could only dream of.

An agency that provided a single service (social media campaigns) was seen as a niche oddity in 2008, yet today it would be unthinkable for agency owners not to put this important service front and centre of their business if they wish to stay afloat.

Perhaps the next few years will see an industry reversal and backlash against social media and its influencers, but the communications industry is a marketplace like any other and innovation and anticipation of market trends will always prove key to growth and sustainability. Whatever happens, Seven Media will be watching with the keenest eyes, as ever, and will keep storytelling (whatever the medium) at its heart.

Seven Media is the best integrated PR agency in Dubai and Abu Dhabi.

As one PR year rolls into the next…

Seven Media - As one PR year rolls into the next

When the Middle East media industry one day looks back on 2017 they will see a story unravel over twelve months that can be summed up in one word: change.

From the digital transformation on Arabic and English daily newspapers to PR agencies needing to be more integrated than ever before, those involved in communications across every sector have been in a state of constant evolution.

So as 2017 draws to an end and those controlling both the creative briefs and the budget look to 2018, where does PR sit?

Without a doubt, the line between great coverage and social media buzz is gone, merging into one integrated campaign that needs to deliver each and every week in the modern media age.

As one of the best Dubai PR agencies, Seven has always been a results-driven agency and as time has passed we have seen, in the main, potential partners understand that approach.

The welcoming of that mantra is also spreading across the GCC as media and all those involved in it go all out to be ahead of the game.

Where will PR be in another 12 months? Video production will move more to the heart of every campaign and social media will continue to gain more power. But at Seven we still see a story that delivers results being the key. And long may that continue.

Seven Media are the experts at integrated PR in Dubai and Abu Dhabi.