The power of sport

Seven Media - the power of sport

This week, Abu Dhabi won the World’s Leading Sports Tourism Destination award at the 26th edition of the World Travel Awards 2019. Having hosted world-class events including the FIFA Club World Cup 2017 and 2018; the AFC Asian Cup 2019; the 11th edition of the Abu Dhabi Grand Prix; and Special Olympics World Games Abu Dhabi 2019, the world’s largest sports and humanitarian event of 2019, Abu Dhabi has proven itself to be a global hub for some of the most prestigious sports events across the globe.

Two of these events – the Abu Dhabi Grand Prix and Special Olympics World Games Abu Dhabi 2019 – are current/former clients of Seven Media and our team has witnessed the power of sport to unite people across the UAE, first-hand. Just this week, the Higher Committee of Special Olympics World Games Abu Dhabi 2019 was awarded the joint 2019 Chaillot Peace Prize for the Promotion of Human Rights.

The World Games culminated in seven days of sporting achievement, thousands of athletes and volunteers, dozens of events, countless displays of bravery and boundaries shattered, and millions of smiles. But that was not the last of it – a huge part of our work focused on ensuring a legacy of inclusion was left long after the Games were over. We got people talking about the need to change perceptions, the UAE as a global leader in humanitarianism, and the hope for a future in which we can all live unified. 

Here at Seven, we have a team of individuals dedicated to sporting clients that is not only passionate about sport, but that is also determined to use sport to unite people from all backgrounds, across the region. We are incredibly proud to see Abu Dhabi and the UAE recognised on the global stage for its contribution to staging world-class sports events and for using sport to promote human rights, and we cannot wait to see what this next chapter holds for the UAE as it continues its feat to become one of the leading homes for large-scale, prestigious sporting events in the world.

So if you’re looking for a sports PR agency in Dubai or Abu Dhabi, please get in touch.

Football PR: A global game

Seven Media - Football PR: A global game

The end of the football season put Seven right in the middle of some major global sporting stories – combining live and reactive social media with big interviews and features.

With Manchester City FC winning an unprecedented three trophies in one season we had teams in both the UK and the Middle East covering all the action.

On the final day of the season the social media team in Dubai provided live updates on the game – followed by reaction from fans throughout MENA.

Arabic football fans are hugely active on social media and we needed to get involved in that conversation as much as possible, a major challenge when the thoughts and opinions are so fast and furious.

With Manchester City then winning the FA Cup at Wembley, the celebrations moved back to Manchester for a street parade which we once again reported from as we joined the thousands of fans lining the city streets.

These days the sporting season never really stops with summer competitions now on the Seven Media agenda, giving the PR and social media in Dubai teams the chance to “stay in shape” until it all starts again in August.

Sport can mean so much to so many

Seven Media - Sport can mean so much to so many

In the last month sport has taken the spotlight at Seven with our PR and social media campaigns touching hundreds of thousands of participants and fans.

From superstar professional footballers to F1, boxing and cricket, it has been a time when sport storytelling the Middle East has been busier than ever.

But the campaign we helped lead for the Special Olympics regional games, held in Abu Dhabi, was one of the most rewarding in our history.

Truly inspiration stories came thick and fast and the reception they got from Abu Dhabi to Dubai and onto the rest of the region was fantastic to see.

It was a campaign that showed you truly can deliver communications strategies that make a difference and it was real team effort that really showcased the best the Middle East has to offer.

Seven Media are specialists in sports PR in Dubai and Abu Dhabi.

Abu Dhabi’s famous landmarks light up red for the Special Olympics 50th anniversary

Seven Media - Abu Dhabi's famous landmark lights up red

This is a project very close to our hearts and we are so proud to see Abu Dhabi’s major landmarks such as Emirates Palace, Sheikh Zayed Bridge and Capital Gate come together with 225 landmarks worldwide lit up red to mark the 50th anniversary of the Special Olympics.

The event also marked the ‘inclusion evolution’, a mission led by the Special Olympics to end discrimination against People of Determination with intellectual disabilities and to create inclusive communities worldwide.

The Special Olympics in Abu Dhabi is one of our most prestigious integrated PR Abu Dhabi clients.