Hello Future, we’re coming for you!

hello-future

Instagram has been consistently rolling out new features for their community for some time now. As one of the most popular social platforms in the world, with one of the most heavily active user bases (500 million people access the app daily), in order to remain relevant and retain users’ interests, Instagram has to keep on evolving.

At its developers’ conference in April this year, Facebook announced its augmented reality platform – Spark AR. The platform was initially only available to a select group of creators and is where all those fun little Instagram Effects (hello cute dog ears!) were created. This exciting AR tool is now available to the entire Instagram community, meaning anyone can create augmented reality filters and effects for Instagram Stories!

Instagram isn’t the first to open up its filter technology, following suit of Snapchat which opened access to its Lens Filters last year. Social media has become a massive content generation destination in recent years, consistently adding creative tools for both users and brands alike.

Brands are in a continuous adaption of their marketing methods as social platforms become a playground for so much creativity and self-expression. Augmented reality has absolutely exploded, and will no doubt have a tremendous impact on how brands market themselves in the coming years. Those who jump in early to learn the ropes and find creative ways to build and share their own branded AR experiences will be best positioned to reap the tremendous benefits of Instagram AR, and ultimately be ahead of the game in this new age of advertising.

Are you ready to jump into the world of tomorrow? As one of the best social media agencies in Dubai, Seven Media is here for all your digital needs!

The elusive Instagram algorithm

Social media agency Dubai - The elusive Instagram algorithm

Algorithm – it’s a word that has been bounced around a lot in the social sphere of late. But what exactly is this elusive Instagram and Facebook algorithm? And what can we do to make sure we’re on the right side of it?

Well, the bad news is that there is no correct answer. Or if there is, the Zuckerberg’s of the world are keeping it tightly locked up at Facebook HQ. But here’s what we do know…

Firstly, algorithms are ever changing. There’s no one secret to success that is everlasting. As such, social media strategies must constantly evolve to meet both social trends and your specific audience needs and preferences. What has been successful this month, may not work so well next month. And that golden strategy that was formulated last year, may not turn as many heads this year. 

So the first secret to success comes from monitoring and iteration. Take note of what is working successfully and what is not. It’s vital to constantly reassess your plan to ensure you are effectively engaging your audience.

Quality over quantity. There is no golden number when it comes to frequency of posting. As a rule of thumb, it’s best to put yourself in the followers’ shoes. Would you want to see repetitive, branded content appearing in your feed or stories every few hours? Of course not! Ensure your content is engaging, high-resolution and of interest or value to the follower.

Now, time to bust some myths. Despite widespread speculation, Instagram and Facebook have categorically denied ‘hiding’ user posts from their followers. Instead, remember that they reward accounts posting content that users enjoy seeing and engage with. Instagram announced that “What shows up first in your feed is determined by what posts and accounts you engage with the most, as well as other contributing factors such as the timeliness of posts, how often you use Instagram, how many people you follow, etc.” While they’re playing their cards close to their chest, our takeaway from this, paired with our experience managing brands’ social media accounts from around the globe, is that a holistic approach is necessary. Every aspect of your channel needs to be considered and planned for in order to achieve maximum success.

It’s vital to utilise all the features that social media platforms offer in order to gain maximum exposure and engagement. The total sum of our efforts on a platform are what yield results at the end of the month or quarter. On Instagram, for example, it’s not just about posting images to your feed. Make sure you’re active on stories and making use of the variety of engagement stickers available, test the waters with IGTV (…as long as the video is within the correct dimensions!), regularly update Instagram highlights, actively engage with followers who message and comment, follow accounts that are relevant to you or your brand and utilise hashtags.

Last, but by no means least, always keep in mind that social media is supposed to be FUN! Get creative, try new things and don’t be afraid to push boundaries. As one of the top social media agencies in Dubai, Seven Media is here to help.