Instagram has been consistently rolling out new features for their community for some time now. As one of the most popular social platforms in the world, with one of the most heavily active user bases (500 million people access the app daily), in order to remain relevant and retain users’ interests, Instagram has to keep on evolving.
At its developers’ conference in April this year, Facebook announced its augmented reality platform – Spark AR. The platform was initially only available to a select group of creators and is where all those fun little Instagram Effects (hello cute dog ears!) were created. This exciting AR tool is now available to the entire Instagram community, meaning anyone can create augmented reality filters and effects for Instagram Stories!
Instagram isn’t the first to open up its filter technology, following suit of Snapchat which opened access to its Lens Filters last year. Social media has become a massive content generation destination in recent years, consistently adding creative tools for both users and brands alike.
Brands are in a continuous adaption of their marketing methods as social platforms become a playground for so much creativity and self-expression. Augmented reality has absolutely exploded, and will no doubt have a tremendous impact on how brands market themselves in the coming years. Those who jump in early to learn the ropes and find creative ways to build and share their own branded AR experiences will be best positioned to reap the tremendous benefits of Instagram AR, and ultimately be ahead of the game in this new age of advertising.
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