When WWE came to KSA…

Seven Media - When WWE came to KSA

Global sports entertainment behemoth WWE recently descended on Saudi Arabia, and Seven was front and centre of the media and PR campaign for this incredible event.

A team of staff from our UAE and KSA offices were on the ground in Jeddah and ran the campaign for Super Showdown 19 – one of the Kingdom’s most anticipated sporting events of 2019 – and the results were truly world-class.

Saudi WWE fans are incredibly well versed in the narratives and personalities of their favourite Superstars, and we tailored the activities and output to deliver exactly that to press and influencers, resulting in huge levels of coverage and media footprint.

One of Seven Media’s key strengths is understanding the nuances of the local GCC markets and using that knowledge to successfully activate major global brands in the region. This was never more relevant than during these three-days in Jeddah and we made WWE ‘pop’ like never before.

Through a mix of press events, one-on-one interviews with Saudi WWE Superstar Mansoor, fun photo opps and heart-warming CSR stories, the whole Eid weekend saw WWE placed at the heart of every news and sport story running across top tier broadcast, print, online and influencer channels in KSA, and beyond.

Know your audience!

Seven Media - Know your audience

The rise of digital and the decline of print media is nothing new – but the effect it is having on the GCC media landscape is evolving on almost a monthly basis.

In the past a classic PR campaign in Dubai and Abu Dhabi would cover the major media platforms in the two cities with a nod to generating coverage in key markets such as Saudi Arabia.

But is that really how people consume stories these days?

Increasingly, people in Dubai will take in elements of local media, dip into stories from across the GCC and also consume all sorts of information on social media. The same applies to the large markets right across the GCC.

The challenge in Middle East PR, more than ever, is taking a story and knowing as accurately as possible who the target market is and what the touchpoint for that story will be.

Content and a good old-fashioned strong story will always be at the heart of what a PR agency does, but everyone has to avoid speaking to either the wrong people, or in the worst case scenario nobody at all.

At Seven that is a challenge we take on and solve daily – and as ever the proof is always in the positive effect your PR campaign has on the bottom line.

10 years of comms in the UAE

Seven Media - 10 years of comms in the UAE

It’s impossible to avoid the cliché that during the last 10 years, the communications industry in the UAE, and indeed, in the wider region has undergone a transformation.

And yet, crucially, it has remained the same. Brands still have stories that need telling, it’s just how they’re told that’s changed. In 2008, Facebook was mild lunchtime distraction from the working day, but now it is an essential and ubiquitous tool that dominates agency life.

With the various platforms providing an always-on, two-way communications channel that allows for in-depth campaign analytics and ROI measurement, digital and social media was always going to turn the tide against the read-only print newspapers and magazines that were once the PR industry’s go-to lifeblood. It was just a matter of time.

Film campaigns, once only available to only the biggest brands with the most generous marketing budgets are, in 2018, routinely used by the smallest independent companies to promote their services or products.

Today, the respect and cachet previously afforded to the editors of top-tier print publications from large organisations is now given to individuals often working from their own homes with the consumer influence power and audience reach in the millions that old school media could only dream of.

An agency that provided a single service (social media campaigns) was seen as a niche oddity in 2008, yet today it would be unthinkable for agency owners not to put this important service front and centre of their business if they wish to stay afloat.

Perhaps the next few years will see an industry reversal and backlash against social media and its influencers, but the communications industry is a marketplace like any other and innovation and anticipation of market trends will always prove key to growth and sustainability. Whatever happens, Seven Media will be watching with the keenest eyes, as ever, and will keep storytelling (whatever the medium) at its heart.

Seven Media is the best integrated PR agency in Dubai and Abu Dhabi.