Seven Continues Award-Winning Traditions in 2021


The PRCA MENA Awards are always fun – a chance to look back on the year gone by and hopefully come away with a prize or two.

As ever in the age of COVID, the ceremony this year was a little different as the industry got together to celebrate the very best in Dubai, Abu Dhabi and the region.

Seven landed two major honours and came away with highly commended wins in a range of categories.

But the highlight has to be how the event took place in the same spirit it always has – despite being totally online.

PR is a competitive business but, as a whole people get on and it seems to be the case the pandemic has made those bonds stronger.

We all hope the awards this year mark the transition of the toughest of times into better ones – and the positive attitude of all those involved would seem to point to that in a big way.

How Does the Social Media Algorithm Work?

social media agency in abu dhabi

Firstly, what exactly is a social media algorithm? An algorithm is a mathematical set of rules specifying how a group of data behaves. In social media, algorithms help maintain order and assist in ranking search results and advertisements. Overall, the top factors in most social media algorithms in 2021 are the amount of engagement that piece of content has received (especially within a short time frame) and how much you tend to engage with that creator’s content in general.

Here are some of the defining factors of the social media algorithm:

  • It prioritizes content from friends and family members over businesses
  • It heavily prioritizes content from accounts you engage with most (comment, like, share, or accounts you message)
  • It prioritizes content that has already achieved high levels of engagement


  • Ask questions to inspire engagement from your audience
  • Post content that encourages meaningful, lengthy comments
  • Write interesting, meaningful captions
  • Utilize video content as much as you can
  • Engage with followers’ content during the first hour after you post something
  • During the first three hours after you post something, immediately respond to every comment
  • Experiment with different hashtags and hashtag strategies
  • Utilize Instagram Stories to get a more organic reach with your audience without affecting your feed’s cohesive style
  • Stay consistent! This algorithm will downgrade you if your posting frequency is sporadic
  • Post different types of content including text, images, and video to see which achieves the most significant impact