The end of the football season put Seven right in the middle of some major global sporting stories – combining live and reactive social media with big interviews and features.
With Manchester City FC winning an unprecedented three trophies in one season we had teams in both the UK and the Middle East covering all the action.
On the final day of the season the social media team in Dubai provided live updates on the game – followed by reaction from fans throughout MENA.
Arabic football fans are hugely active on social media and we needed to get involved in that conversation as much as possible, a major challenge when the thoughts and opinions are so fast and furious.
With Manchester City then winning the FA Cup at Wembley, the celebrations moved back to Manchester for a street parade which we once again reported from as we joined the thousands of fans lining the city streets.
These days the sporting season never really stops with summer competitions now on the Seven Media agenda, giving the PR and social media in Dubai teams the chance to “stay in shape” until it all starts again in August.
In the last month sport has taken the spotlight at Seven with our PR and social media campaigns touching hundreds of thousands of participants and fans.
From superstar professional footballers to F1, boxing and cricket, it has been a time when sport storytelling the Middle East has been busier than ever.
But the campaign we helped lead for the Special Olympics regional games, held in Abu Dhabi, was one of the most rewarding in our history.
Truly inspiration stories came thick and fast and the reception they got from Abu Dhabi to Dubai and onto the rest of the region was fantastic to see.
It was a campaign that showed you truly can deliver communications strategies that make a difference and it was real team effort that really showcased the best the Middle East has to offer.
Seven Media are specialists in sports PR in Dubai and Abu Dhabi.
This is a project very close to our hearts and we are so proud to see Abu Dhabi’s major landmarks such as Emirates Palace, Sheikh Zayed Bridge and Capital Gate come together with 225 landmarks worldwide lit up red to mark the 50th anniversary of the Special Olympics.
The event also marked the ‘inclusion evolution’, a mission led by the Special Olympics to end discrimination against People of Determination with intellectual disabilities and to create inclusive communities worldwide.
The Special Olympics in Abu Dhabi is one of our most prestigious integrated PR Abu Dhabi clients.