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Keeping a secret is harder than ever
Author: Casey HodgesLast month, the famous Barasti Beach at Le Meridien Mina Seyahi launched House of Whatever – a disruptive concept which promises almost four months of spontaneity. Packed with ever-changing experiences and impromptu parties, Barasti wants to be the most talked-about…
When WWE came to KSA…
Author: Nick CooperGlobal sports entertainment behemoth WWE recently descended on Saudi Arabia, and Seven was front and centre of the media and PR campaign for this incredible event. A team of staff from our UAE and KSA offices were on the ground…
Football PR: A global game
Author: Matt SlaterThe end of the football season put Seven right in the middle of some major global sporting stories – combining live and reactive social media with big interviews and features. With Manchester City FC winning an unprecedented three trophies in…
Coca-Cola Arena Dubai - a powerful integrated PR and social media launch campaign
Author: Matt SlaterThe launch of the incredible Coca-Cola Arena Dubai is the perfect example of a modern PR campaign that ticks all the boxes when it comes to communication in the region. From a classic media launch event with print, digital radio…
Sport can mean so much to so many
Author: Matt SlaterIn the last month sport has taken the spotlight at Seven with our PR and social media campaigns touching hundreds of thousands of participants and fans. From superstar professional footballers to F1, boxing and cricket, it has been a time…
Abu Dhabi’s famous landmarks light up red for the Special Olympics 50th anniversary
Author: Gregg FrayThis is a project very close to our hearts and we are so proud to see Abu Dhabi’s major landmarks such as Emirates Palace, Sheikh Zayed Bridge and Capital Gate come together with 225 landmarks worldwide lit up red to…
When Seven becomes the story…
Author: Matt SlaterMissing gorilla helps Seven Media land “the double” at PR awards in Dubai The case of a missing gorilla in Dubai helped propel a homegrown UAE PR agency to two major honours at the Middle East PR awards. Seven Media…