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Closed Groups – The Future of Social

Author: Gillian McMurray

The Facebook Group is nothing new. Spaces for like-minded people to come together and discuss specific topics have been around since social media’s earliest days. These groups have seen particular growth over the past year, however, becoming a vital part…

Mental health in the media

Author: Hannah Castleton

In 2019, it is not unusual to see the words ‘mental health’, ‘sustainability’ and, ‘well-being’ featured frequently across media and social channels, as the topics become a much more fluid conversation for everyone. The world of PR must adapt to…

The importance of the Arabic language in social media

Author: Hala Pharaon

The continued growth of social media in the MEA region has had a large number of positive impacts for both individuals and businesses, however we have witnessed by and large most brands investing in creating English-first content. A recent report…

Podcasts - The Hidden Gem of Middle East Media

Author: Mairead Comerford

Podcasts - The new medium of the Middle East? If recent studies are anything to go by this could very well be true. Current data shows the increasing popularity of podcasts in the region with 16% of the population now…

Hello Future, we’re coming for you!

Author: Gillian McMurray

Instagram has been consistently rolling out new features for their community for some time now. As one of the most popular social platforms in the world, with one of the most heavily active user bases (500 million people access the…

The power of video in PR

Author: Gregg Fray

These days anyone can make a video. It can be produced and presented to an audience quickly, easily and with very little spend involved. As the owner of video production company and owner of a PR company, that might seem…

The elusive Instagram algorithm

Author: Shannon O'Neill

Algorithm - it’s a word that has been bounced around a lot in the social sphere of late. But what exactly is this elusive Instagram and Facebook algorithm? And what can we do to make sure we’re on the right…

The importance of new updates on social media

Author: Joanne Walker

New updates on different social media platforms can always be a little confusing. But look at the bright side of it, these updates bring along with them a handful of perks to boost your social media presence. Tried and tested…

What did the Bottle Cap Challenge teach us?

Author: Neenu Sajin

If there was anything to learn from a bunch of videos of bottle caps getting kicked open, it would be timing. Not stamina, not technique, not plastic awareness, but timing. How crucial it is to be on top of the…

Keeping a secret is harder than ever

Author: Casey Hodges

Last month, the famous Barasti Beach at Le Meridien Mina Seyahi launched House of Whatever – a disruptive concept which promises almost four months of spontaneity. Packed with ever-changing experiences and impromptu parties, Barasti wants to be the most talked-about…

The use of social media in the Middle East – what’s the best platform?

Author: Joanne Walker

Two of Seven's more experienced (older) PR professionals have been in the UK to get to grips with social media through a series of training sessions – and the way it is influencing their attitude to social media strategy is shaping Seven's approach. Looking at…

When WWE came to KSA…

Author: Nick Cooper

Global sports entertainment behemoth WWE recently descended on Saudi Arabia, and Seven was front and centre of the media and PR campaign for this incredible event. A team of staff from our UAE and KSA offices were on the ground…

PR at 30,000 feet

Author: Gregg Fray

By Gregg Fray, Co-Owner People often talk about ‘work-life balance’. The notion of working hard from 9-5 then switching off completely is appealing in theory, but – as a hands-on owner of the region’s biggest independent PR agency and a…

Football PR: A global game

Author: Matt Slater

The end of the football season put Seven right in the middle of some major global sporting stories – combining live and reactive social media with big interviews and features. With Manchester City FC winning an unprecedented three trophies in…

Coca-Cola Arena Dubai - a powerful integrated PR and social media launch campaign

Author: Matt Slater

The launch of the incredible Coca-Cola Arena Dubai is the perfect example of a modern PR campaign that ticks all the boxes when it comes to communication in the region. From a classic media launch event with print, digital radio…

Know your audience!

Author: Matt Slater

The rise of digital and the decline of print media is nothing new – but the effect it is having on the GCC media landscape is evolving on almost a monthly basis. In the past a classic PR campaign in…

Sport can mean so much to so many

Author: Matt Slater

In the last month sport has taken the spotlight at Seven with our PR and social media campaigns touching hundreds of thousands of participants and fans. From superstar professional footballers to F1, boxing and cricket, it has been a time…

Abu Dhabi’s famous landmarks light up red for the Special Olympics 50th anniversary

Author: Gregg Fray

This is a project very close to our hearts and we are so proud to see Abu Dhabi’s major landmarks such as Emirates Palace, Sheikh Zayed Bridge and Capital Gate come together with 225 landmarks worldwide lit up red to…

10 years of comms in the UAE

Author: Matt Slater

It’s impossible to avoid the cliché that during the last 10 years, the communications industry in the UAE, and indeed, in the wider region has undergone a transformation. And yet, crucially, it has remained the same. Brands still have stories…

When Seven becomes the story…

Author: Matt Slater

The case of a missing gorilla in Dubai helped propel a homegrown UAE PR agency to two major honours at the Middle East PR awards. Seven Media landed Digital Campaign of the Year for the story of Gorgeous George, a…

As one PR year rolls into the next…

Author: Matt Slater

When the Middle East media industry one day looks back on 2017 they will see a story unravel over twelve months that can be summed up in one word: change. From the digital transformation on Arabic and English daily newspapers…