The PRCA MENA Awards are always fun – a chance to look back on the year gone by and hopefully come away with a prize or two.
As ever in the age of COVID, the ceremony this year was a little different as the industry got together to celebrate the very best in Dubai, Abu Dhabi and the region.
Seven landed two major honours and came away with highly commended wins in a range of categories.
But the highlight has to be how the event took place in the same spirit it always has – despite being totally online.
PR is a competitive business but, as a whole people get on and it seems to be the case the pandemic has made those bonds stronger.
We all hope the awards this year mark the transition of the toughest of times into better ones – and the positive attitude of all those involved would seem to point to that in a big way.