By Gregg Fray, Co-Owner
People often talk about ‘work-life balance’. The notion of working hard from 9-5 then switching off completely is appealing in theory, but – as a hands-on owner of the region’s biggest independent PR agency and a busy video production studio – in practice it’s all but impossible.
In order to service clients, manage 85 staff and keep producing cutting-edge media content in a 24/7 news environment, I’ve opted for the alternative approach of ‘work-life integration’. So I’m writing this somewhere in the sky over Iraq on a flight to the UK I boarded at 7am at Dubai Airport.
I find it much easier to accept that my work is an intrinsic part of my waking hours, no matter where in the world I am. Through my iPhone – pretty much my single tool of the trade – I’m able to stay connected, make decisions, review content and execute on the fly. I only have an out of office auto reply on my emails to make clear I’m not in the UAE for meetings; for calls, What’s App messages, emails and social media I’m pretty much always available.
People argue it’s not healthy to never switch off, but I find it’s comforting to know I’m always on top of things … or better still, a few steps ahead.
Working on a plane allows head space to think with no other distractions (in the last couple of hours I’ve been through a PR strategy, contributed to a new business proposal, given feedback on two pieces of video content and started writing a speech I’ll be delivering at an event two weeks from now), but even upon landing I’ll be responsive.
Those who know me will know I travel a lot for business and family reasons. And by always being connected, my mind is settled in the knowledge that I don’t have work piling up behind me while I travel. Of course, it helps to enjoy your work if you employ this lifestyle choice. It also helps to have great department heads and staff you trust to deliver.