Seven Media was appointed to manage the integrated marketing and communications for Aviv Clinics Dubai. A newly launched clinic specialising in Hyperbaric medicine and brain performance, Aviv faced the challenge of educating this new market about its innovative offering and reaching a niche demographic of prospective clients eligible for the program.
We developed a 360-degree marketing campaign that encompassed complete funnel digital performance campaigns, storytelling-focused social media content, carefully selected media partnerships, events and OOH advertising to establish brand awareness and reach the ultra-high-net-worth individuals who would be suitable candidates for the unique treatment. Tactics included developing testimonials to seed through multiple channels, engaging professional athletes to promote Aviv and hosting events within the medical community.
As a result, We secured leads through our integrated campaigns and Aviv was able to reach its KPI of clients in the first year of operation.