Seven Media was tasked with launching the social media accounts of the Abu Dhabi Early Childhood Authority, a government entity that is focused on supporting holistic child development in Abu Dhabi and the U.A.E in March 2020. The social media strategy aims to inspire parents and caregivers to support their young children to the best of their abilities, whilst educating target audiences on the different policies and initiatives that the authority is enacting to advance early childhood development in the region. We have been working with ECA ever since to further establish their online identity as a leader in the field of early childhood development in the region and abroad.
Seven Media use social media listening tools to uncover topical concerns, needs and conversations in relation to children’s care and well-being in the UAE. The client uses these valuable insights to inform their communications strategy in order to help the target audience as effectively as possible. This data is used to build highly-targeted, strategic social campaigns.