Seven Media was engaged by Dubai Airports to develop and execute a fully integrated PR, social media and stakeholder engagement program to support the Dubai Airshow 2021 and the critically important Q4 peak travel period.
Seven developed an integrated strategy most relevant to Dubai Airports’ broad range of stakeholders.
Over the course of the two-month campaign the Seven team issued five media announcements, secured a wide range of executive interviews and in total delivered:
• More than 300 clippings
• US $116 million AVE
• US $349 million PR value
• 2 billion audience reach
• The social media campaign delivered
• 550K+ total impressions and 300K+ engagements via social media
• A net increase of 7,100+ followers and engagement of 3.79% on 40 total social posts