Dubai Airports

Dubai Airports

Leading the Road to Recovery in Global Aviation

Seven Media was engaged by Dubai Airports to develop and execute a fully integrated PR, social media and stakeholder engagement program to support the Dubai Airshow 2021 and the critically important Q4 peak travel period.

Seven developed an integrated strategy most relevant to Dubai Airports’ broad range of stakeholders.

Over the course of the two-month campaign the Seven team issued five media announcements, secured a wide range of executive interviews and in total delivered:

   More than 300 clippings

   US $116 million AVE

   US $349 million PR value

    2 billion audience reach

   The social media campaign delivered

   550K+ total impressions and 300K+ engagements via social media

   A net increase of 7,100+ followers and engagement of 3.79% on 40 total social posts


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