Coca-Cola Arena Dubai – a powerful integrated PR and social media launch campaign
Coca-Cola Arena Dubai – a powerful integrated PR and social media launch campaign
14/05/2019
PR at 30,000 feet
05/06/2019

The end of the football season put Seven right in the middle of some major global sporting stories – combining live and reactive social media with big interviews and features.

With Manchester City FC winning an unprecedented three trophies in one season we had teams in both the UK and the Middle East covering all the action.

On the final day of the season the social media team in Dubai provided live updates on the game – followed by reaction from fans throughout MENA.

Arabic football fans are hugely active on social media and we needed to get involved in that conversation as much as possible, a major challenge when the thoughts and opinions are so fast and furious.

With Manchester City then winning the FA Cup at Wembley, the celebrations moved back to Manchester for a street parade which we once again reported from as we joined the thousands of fans lining the city streets.

These days the sporting season never really stops with summer competitions now on the Seven Media agenda, giving the PR and social media in Dubai teams the chance to “stay in shape” until it all starts again in August.