Since the impact of Covid-19, events, and festivals became a thing of the past. Businesses and organizations turned to digital forums to host press conferences, events, interviews, and much more (I’m sure we’ve all heard “can everyone see my screen?” in the last twelve months). However, this month Dubai Food Festival was back for its eighth edition – one of the first public events to return in the wake of Covid-19, providing residents and visitors with food fun across the city, but how did the media market react?
Well, in fact, media were pleasantly surprised to see the return of one of the most-loved festivals on the city’s annual calendar. With Covid-19 changing the way that the media landscape operates, particularly with the shift to the digital world, media have had to adapt their processes – from recording radio sound bites via WhatsApp to joining press conferences with hundreds of members on Microsoft Teams. Dubai Food Festival gave media the chance to jump right back into the action, with an event here in the city whereby they can visit, experience, and rate first hand some of the exceptional experiences on offer as part of Dubai Food Festival.
From face to face media interviews with Celebrity and Michelin Star Chefs, to trying out Dubai Restaurant Week menus at various venues in iconic city locations or visiting entrepreneurs at some of Dubai’s most loved independent and homegrown restaurant concepts, Dubai Food Festival gave media the opportunity to go back to basics to find stories that resonate with their readers.
Will other city-wide events follow in the path of Dubai Food Festival. Now, that’s food for thought?”