The launch of the incredible Coca-Cola Arena Dubai is the perfect example of a modern PR campaign that ticks all the boxes when it comes to communication in the region.
From a classic media launch event with print, digital radio and TV reporting live to ongoing social media influencer buzz – it showed that if the story is powerful enough it can run for weeks.
The Seven team were right at the heart of the launch and emerged with a really positive outlook on the state of the media landscape in 2019.
The quality and scale of breaking news reporting was first class, in-depth features looked at the impact of the arena on the local and regional economy and the crossover into entertainment media went global.
Social media content was also brilliant – with influencers at the launch delivering live reports and a range of innovative communication techniques.
There are some who worry about media in Dubai, Abu Dhabi and the Middle East but if this integrated PR and social media campaign proved anything it is that we are really in a state of progress – you just need to look a little deeper into what is really happening.
Seven Media is a leading PR and social media agency in Dubai and Abu Dhabi, offering both standalone social media campaigns and fully integrated PR and social media campaigns, as well as Seven Studios, the most creative and bold video production team in the region.