Gearing up for the Abu Dhabi Grand Prix 2019

Seven Media PR agency in Dubai and Abu Dhabi gears up for th4e Abu Dhabi Grand Prix 2019

Once again, the Seven team are gearing up to manage the PR for the one of the Middle East’s biggest events – the Abu Dhabi Grand Prix, our sixth race weekend since we won the account in 2014.

Following last year’s landmark 10th Anniversary edition, 2019’s will be the biggest one yet as we enter its second decade – a full five-day race festival of on-track action and off-track entertainment, culminating with the 48th UAE National Day on 2nd December.

Our team has been planning for this moment since tickets went on sale back in mid-March, and the campaign has followed a strategically planned pathway to take us to this point and on course for a fully sold out race weekend in less than two weeks’ time – it’s not just five days on site in November but a year-round closely managed effort in partnership with the team at Yas Marina Circuit.

Integrating closely with our colleagues on the social media team at Spark Foundry is key to success as we move through the five main phases from launch day to race week and our messaging and performance is adjusted and fine-tuned to ensure the Circuit’s commercial needs are met.

There are so many moving parts to consider – from media accreditation, global music artist announcements including Lana Del Rey and The Killers, to media centre management to interviews and imagery preparation – it’s a truly Herculean team effort that never lets up.

With two weeks to go there are fewer than 1,000 tickets left and these will disappear rapidly as we get to the business end of the Formula 1 season, following Sunday’s epic Brazilian Grand Prix.

During the seven days of race week the PR teams in Dubai and Abu Dhabi will write, translate and distribute more than 45 press releases, conduct more than 50 interviews, and collate and analyse more than 15,000 press clippings from around the world as well as work with more than 350 of the world’s best sports media. All while 60,000 race fans from more than 170 countries relax and enjoy the spectacle.

Wish us luck!

Photo courtesy of Yas Marina Circuit

When WWE came to KSA…

Seven Media - When WWE came to KSA

Global sports entertainment behemoth WWE recently descended on Saudi Arabia, and Seven was front and centre of the media and PR campaign for this incredible event.

A team of staff from our UAE and KSA offices were on the ground in Jeddah and ran the campaign for Super Showdown 19 – one of the Kingdom’s most anticipated sporting events of 2019 – and the results were truly world-class.

Saudi WWE fans are incredibly well versed in the narratives and personalities of their favourite Superstars, and we tailored the activities and output to deliver exactly that to press and influencers, resulting in huge levels of coverage and media footprint.

One of Seven Media’s key strengths is understanding the nuances of the local GCC markets and using that knowledge to successfully activate major global brands in the region. This was never more relevant than during these three-days in Jeddah and we made WWE ‘pop’ like never before.

Through a mix of press events, one-on-one interviews with Saudi WWE Superstar Mansoor, fun photo opps and heart-warming CSR stories, the whole Eid weekend saw WWE placed at the heart of every news and sport story running across top tier broadcast, print, online and influencer channels in KSA, and beyond.