Football PR: A global game

Seven Media - Football PR: A global game

The end of the football season put Seven right in the middle of some major global sporting stories – combining live and reactive social media with big interviews and features.

With Manchester City FC winning an unprecedented three trophies in one season we had teams in both the UK and the Middle East covering all the action.

On the final day of the season the social media team in Dubai provided live updates on the game – followed by reaction from fans throughout MENA.

Arabic football fans are hugely active on social media and we needed to get involved in that conversation as much as possible, a major challenge when the thoughts and opinions are so fast and furious.

With Manchester City then winning the FA Cup at Wembley, the celebrations moved back to Manchester for a street parade which we once again reported from as we joined the thousands of fans lining the city streets.

These days the sporting season never really stops with summer competitions now on the Seven Media agenda, giving the PR and social media in Dubai teams the chance to “stay in shape” until it all starts again in August.

Coca-Cola Arena Dubai – a powerful integrated PR and social media launch campaign

Seven Media - Coca Cola Arena - a powerful integrated PR and social media launch campaign

The launch of the incredible Coca-Cola Arena Dubai is the perfect example of a modern PR campaign that ticks all the boxes when it comes to communication in the region.

From a classic media launch event with print, digital radio and TV reporting live to ongoing social media influencer buzz – it showed that if the story is powerful enough it can run for weeks.

The Seven team were right at the heart of the launch and emerged with a really positive outlook on the state of the media landscape in 2019.

The quality and scale of breaking news reporting was first class, in-depth features looked at the impact of the arena on the local and regional economy and the crossover into entertainment media went global.

Social media content was also brilliant – with influencers at the launch delivering live reports and a range of innovative communication techniques.

There are some who worry about media in Dubai, Abu Dhabi and the Middle East but if this integrated PR and social media campaign proved anything it is that we are really in a state of progress – you just need to look a little deeper into what is really happening.

Seven Media is a leading PR and social media agency in Dubai and Abu Dhabi, offering both standalone social media campaigns and fully integrated PR and social media campaigns, as well as Seven Studios, the most creative and bold video production team in the region.

Know your audience!

Seven Media - Know your audience

The rise of digital and the decline of print media is nothing new – but the effect it is having on the GCC media landscape is evolving on almost a monthly basis.

In the past a classic PR campaign in Dubai and Abu Dhabi would cover the major media platforms in the two cities with a nod to generating coverage in key markets such as Saudi Arabia.

But is that really how people consume stories these days?

Increasingly, people in Dubai will take in elements of local media, dip into stories from across the GCC and also consume all sorts of information on social media. The same applies to the large markets right across the GCC.

The challenge in Middle East PR, more than ever, is taking a story and knowing as accurately as possible who the target market is and what the touchpoint for that story will be.

Content and a good old-fashioned strong story will always be at the heart of what a PR agency does, but everyone has to avoid speaking to either the wrong people, or in the worst case scenario nobody at all.

At Seven that is a challenge we take on and solve daily – and as ever the proof is always in the positive effect your PR campaign has on the bottom line.

Sport can mean so much to so many

Seven Media - Sport can mean so much to so many

In the last month sport has taken the spotlight at Seven with our PR and social media campaigns touching hundreds of thousands of participants and fans.

From superstar professional footballers to F1, boxing and cricket, it has been a time when sport storytelling the Middle East has been busier than ever.

But the campaign we helped lead for the Special Olympics regional games, held in Abu Dhabi, was one of the most rewarding in our history.

Truly inspiration stories came thick and fast and the reception they got from Abu Dhabi to Dubai and onto the rest of the region was fantastic to see.

It was a campaign that showed you truly can deliver communications strategies that make a difference and it was real team effort that really showcased the best the Middle East has to offer.

Seven Media are specialists in sports PR in Dubai and Abu Dhabi.

10 years of comms in the UAE

Seven Media - 10 years of comms in the UAE

It’s impossible to avoid the cliché that during the last 10 years, the communications industry in the UAE, and indeed, in the wider region has undergone a transformation.

And yet, crucially, it has remained the same. Brands still have stories that need telling, it’s just how they’re told that’s changed. In 2008, Facebook was mild lunchtime distraction from the working day, but now it is an essential and ubiquitous tool that dominates agency life.

With the various platforms providing an always-on, two-way communications channel that allows for in-depth campaign analytics and ROI measurement, digital and social media was always going to turn the tide against the read-only print newspapers and magazines that were once the PR industry’s go-to lifeblood. It was just a matter of time.

Film campaigns, once only available to only the biggest brands with the most generous marketing budgets are, in 2018, routinely used by the smallest independent companies to promote their services or products.

Today, the respect and cachet previously afforded to the editors of top-tier print publications from large organisations is now given to individuals often working from their own homes with the consumer influence power and audience reach in the millions that old school media could only dream of.

An agency that provided a single service (social media campaigns) was seen as a niche oddity in 2008, yet today it would be unthinkable for agency owners not to put this important service front and centre of their business if they wish to stay afloat.

Perhaps the next few years will see an industry reversal and backlash against social media and its influencers, but the communications industry is a marketplace like any other and innovation and anticipation of market trends will always prove key to growth and sustainability. Whatever happens, Seven Media will be watching with the keenest eyes, as ever, and will keep storytelling (whatever the medium) at its heart.

Seven Media is the best integrated PR agency in Dubai and Abu Dhabi.

When Seven becomes the story…

Seven Media - When Seven becomes the story

The case of a missing gorilla in Dubai helped propel a homegrown UAE PR agency to two major honours at the Middle East PR awards. Seven Media landed Digital Campaign of the Year for the story of Gorgeous George, a lifesize plastic gorilla that went missing from the famous Barasti Bar. The viral story was followed by more than a million people over the course of two days, from the first official missing report to his safe return. At the PRCA ceremony Seven also won Agency of the Year, the showpiece award of the night, for the second year running.

Matt Slater, owner of the agency, said: “The success of Seven Media is built on the creativity and storytelling of every single person in the company. “Digital campaigns that go big need to be driven by traditional and social media and with George the missing gorilla we hit that sweet spot. “Winning agency of the year for the second year running is an incredible achievement for the team who are as talented, dedicated and determined group of people you will see anywhere in media.”

Seven was recognised by the PRCA for their work in a total of eight areas, from major sport such as F1 and English Premier League football to entertainment campaigns for Novo Cinemas and across a wide range of business and lifestyle work.

Matt, who founded Seven with business partner Gregg Fray, added: “Myself and Gregg have been involved with media in the Middle East for more than a decade. “The whole media community is changing and improving all the time and it is great that Seven is at the heart of that.”

Seven Media are fast becoming one of the best social media agencies in Dubai.

As one PR year rolls into the next…

Seven Media - As one PR year rolls into the next

When the Middle East media industry one day looks back on 2017 they will see a story unravel over twelve months that can be summed up in one word: change.

From the digital transformation on Arabic and English daily newspapers to PR agencies needing to be more integrated than ever before, those involved in communications across every sector have been in a state of constant evolution.

So as 2017 draws to an end and those controlling both the creative briefs and the budget look to 2018, where does PR sit?

Without a doubt, the line between great coverage and social media buzz is gone, merging into one integrated campaign that needs to deliver each and every week in the modern media age.

As one of the best Dubai PR agencies, Seven has always been a results-driven agency and as time has passed we have seen, in the main, potential partners understand that approach.

The welcoming of that mantra is also spreading across the GCC as media and all those involved in it go all out to be ahead of the game.

Where will PR be in another 12 months? Video production will move more to the heart of every campaign and social media will continue to gain more power. But at Seven we still see a story that delivers results being the key. And long may that continue.

Seven Media are the experts at integrated PR in Dubai and Abu Dhabi.