Gearing up for the Abu Dhabi Grand Prix 2019

Seven Media PR agency in Dubai and Abu Dhabi gears up for th4e Abu Dhabi Grand Prix 2019

Once again, the Seven team are gearing up to manage the PR for the one of the Middle East’s biggest events – the Abu Dhabi Grand Prix, our sixth race weekend since we won the account in 2014.

Following last year’s landmark 10th Anniversary edition, 2019’s will be the biggest one yet as we enter its second decade – a full five-day race festival of on-track action and off-track entertainment, culminating with the 48th UAE National Day on 2nd December.

Our team has been planning for this moment since tickets went on sale back in mid-March, and the campaign has followed a strategically planned pathway to take us to this point and on course for a fully sold out race weekend in less than two weeks’ time – it’s not just five days on site in November but a year-round closely managed effort in partnership with the team at Yas Marina Circuit.

Integrating closely with our colleagues on the social media team at Spark Foundry is key to success as we move through the five main phases from launch day to race week and our messaging and performance is adjusted and fine-tuned to ensure the Circuit’s commercial needs are met.

There are so many moving parts to consider – from media accreditation, global music artist announcements including Lana Del Rey and The Killers, to media centre management to interviews and imagery preparation – it’s a truly Herculean team effort that never lets up.

With two weeks to go there are fewer than 1,000 tickets left and these will disappear rapidly as we get to the business end of the Formula 1 season, following Sunday’s epic Brazilian Grand Prix.

During the seven days of race week the PR teams in Dubai and Abu Dhabi will write, translate and distribute more than 45 press releases, conduct more than 50 interviews, and collate and analyse more than 15,000 press clippings from around the world as well as work with more than 350 of the world’s best sports media. All while 60,000 race fans from more than 170 countries relax and enjoy the spectacle.

Wish us luck!

Photo courtesy of Yas Marina Circuit

Reflections of FinTech Abu Dhabi 2019

Reflections of FinTech Abu Dhabi 2019

Unicorns. Cryptocurrency. Blockchain. Sandbox. Artificial Intelligence.

These were the buzzwords on everyone’s lips at Fintech Abu Dhabi 2019 organised by Abu Dhabi Global Market (ADGM) and Seven Media was in the thick of things handling the media operations and PR campaign for this incredible event.

The third edition of the FinTech festival, powered by global innovation platform, Unbound, had over 5000 participants, 100 speakers and more than 50 sessions.

The event featured a packed schedule of discussions, panel sessions and debates from some of the world’s most innovative global companies, industry thought leaders and top CEOs.

A team from our Abu Dhabi office were on the ground at ADGM and Abu Dhabi National Exhibition Centre (ADNEC) at the three-day event managing the media operations with a host of top-tier media present, including a CNBC studio on-site.

Our deep industry expertise and understanding of the local markets enabled us to pick out the right stories and guided media to the key sessions at the event. In addition to this, our outstanding strategic thinking and experience in managing large scale high profile events led us to successfully deliver MENA’s leading FinTech and Financial event to the media. 

Using a mix of press releases and one-on-one interviews with key speakers, we were able to deliver great stories running across top tier broadcast, print, online and social channels in UAE, and beyond.

With industry experts covering the entire spectrum from the future of the banking industry to blockchain and the use of Artificial Intelligence and machine learning, it was an exceptional educational experience for the team.

Here is a roundup of some key takeaways from the event:

Artificial Intelligence is the key to the future

A.I. and machine learning massively reduce costs and allow businesses to disrupt the traditional model of business. 

The FinTech industry is using technology intelligently and creatively. We now see Venture Capitalists using AI to conduct due diligence and hunt for new investment opportunities as it helps them informed decisions at a faster pace. 

Collaboration is vital

The importance of partnerships and collaborations were pointed out as one of the critical factors for success in the sector.

The perception of the FinTech companies has changed from being a disruptor to a collaborator. This has helped in accelerating the speed of the product cycle, aiding the stakeholders and the end-users.

Startups and financial institutions need to work together to create solutions and help each other to enhance the scalability of their business as well. 

MENA is a growing hub for FinTech startups

Even though the region’s FinTech industry is still in a development phase, the ecosystem fostered will provide a platform for FinTech unicorns to emerge over the coming years.

Consumer demographics, large smartphone and money transfer use and government support have been one of the key drivers for the growth of the FinTech industry in the MENA region.

UAE’s positioning as the largest fintech hub for startups in the MENA region was further cemented during the event with Mubadala Capital unveiling a $250 million (Dh918.29m) in tech funds and ADGM launching their digital sandbox.

Judging by the success of what we saw, there’s no doubt that the FinTech industry will go from strength to strength in the region. The industry is continuing to evolve by the day, and there will be innovations and ideas that will inspire more companies and entrepreneurs in the coming years.