The importance of new updates on social media

The Importance of New Updates on Social Media

New updates on different social media platforms can always be a little confusing. But look at the bright side of it, these updates bring along with them a handful of perks to boost your social media presence.

Tried and tested with successful reliable results, right here at Seven Media!

Since its inception, social media and its incorporation in businesses across platforms such as Facebook, YouTube, Instagram and Twitter have undergone immense amounts of updates. All of which have definitely made life in the social and digital world a lot easier and better.

In the past year, Instagram incorporated new and inventive updates; one of which is was to add stickers to our Instagram stories. Besides being fun and entertaining, the key benefit derived from this update is the increase in engagement that arises from using stickers like polls, quizzes or the ‘ask a question’ feature on stories. As predicted by our social gurus, Instagram stories indicated a 30% increase in engagement as compared to that on posts. Talk about the power of new updates!

A recent update, the ease of sharing a post on multiple accounts on Instagram simultaneously and handling Instagram direct messages via Facebook, highlights the convenience factor of why constant updates are fruitful for social media marketing. Adding to the pros, with the introduction of the livestream feature on social platforms, delivering live content from events, conferences and other occasions is now made possible, grabbing the attention of a fairly large target audience within a short span of time.

While new updates help improve engagement, the algorithms on certain platforms do not always cooperate. To stay ahead in the game, it is crucial for your posts to be on top and be visible to your followers. Our predictions are that these social platforms will introduce new updates to change the algorithm. As a result, audiences will be exposed to good quality content than that based on engagement. And if social media isn’t your forte, leave it to the experts at Seven Media, the best social media agency in Dubai, to take care of it!

On that note, make sure to keep up with the new updates and use it to your greatest advantage…

What did the Bottle Cap Challenge teach us?

Seven Media - What did the Bottle Cap Challenge teach us

If there was anything to learn from a bunch of videos of bottle caps getting kicked open, it would be timing. Not stamina, not technique, not plastic awareness, but timing. How crucial it is to be on top of the trending content. How you can ride on a hashtag wave to ensure your brand is heard and seen in the extremely dynamic social and digital space out there. The age-old rule of timing – you snooze, you lose.

Take for example how the stop motion animator Kevin B Parry did a branded piece with Malibu. Whether it was a collab or not, posting a creative entry to the Bottle Cap Challenge did manifold goodness to the two entities. It gave immense exposure to Kevin’s animation skills, and it gave brilliant publicity to Malibu being the chosen bottle for the stunt. The trend was current, interesting and grabbed eyeballs for its twist in the end.

Having said that, do not get onto the trend if it’s not the thing for your brand. The bottle cap challenge was perfect for Malibu (which comes in a bottle, you bet). It would also make sense for fitness brands, gyms etc. to jump onto the wagon, as they can all be relatable in a way. But an out-of-context post from an unrelated brand is the last thing you can suggest as content. Which brings us to the next lesson – relatability.

When Zomato initiated a multi-brand anti-marketing tweet-athon, brands hopped on to the game with delight at the prospective exposure. The catch was: when Zomato tweets “Guys, sometimes eat home-cooked food too..”, and when Amazon Prime tweets “Guys, sometimes watch cable TV too…”, everyone knows what’s being spoken of, versus a lesser known transportation brand tweeting “Guys, sometimes work from your home too”. That’s when things get awkward as nobody gets the reference and your tweet does little to end the #FOMO as the social wave goes by.

The last lesson – the twist. While it’s great to be part of the trend/challenge, you hit the sweet spot of exposure if your content has the twist. Everyone can share bottle caps getting kicked out. But if you can create a difference, it makes the content exciting and more appealing to the target audience. Consider Mariah Carey singing to blast off the cap, or the social media star Kusha Kapila’s Bollywood version (where the cap bounces off to hit a bowl of ‘sindoor’ which then conveniently lands on the wife’s forehead, no less!), or Kendall Jenner casually swinging the cap off while riding a jetski. The twist made all these videos stand out.

So the next time you sense a social trend coming up, or a social challenge brewing, step back and consider – Is it relatable to my brand? How soon can I post on it? How can I bring the twist? If you have the right answers, go for it. If you don’t, it’s okay to ‘cheat’ and come to us, one of the best social media agencies in Dubai. We can make the magic happen for you.

Keeping a secret is harder than ever

Seven Media - Keeping a secret is harder than ever

Last month, the famous Barasti Beach at Le Meridien Mina Seyahi launched House of Whatever – a disruptive concept which promises almost four months of spontaneity. Packed with ever-changing experiences and impromptu parties, Barasti wants to be the most talked-about destination in the region and it’s our job to make that happen.

“Expect the unexpected” is the House of Whatever mantra, and with a line-up of high-calibre international artists heading to Barasti, the hardest part for us as PR professionals is that our lips are sealed. That’s right, no revealing who the act will be until post-event. Ouch.

Just last week, a music artist who has sold more that 15 million records worldwide was set to perform a free one-off event at Barasti and we couldn’t talk about it. This put us in a tricky position. How is a story newsworthy to a publication if they don’t know what the story really is? How do we drive footfall to the venue without revealing the name?

When it comes to communicating the House of Whatever message and creating a hype without revealing any secrets, the integrated PR strategy had to be on point and ahead of the game.

We dropped hints to media across several platforms to kick-off the guessing game and drive hype surrounding the event. What we learned is that relationships with media are key, timing is critical, the power of social media is strong and ultimately, that keeping a secret is harder than ever!

Rumours spread like wildfire and took over some of the largest social communities in the region. An unknown source leaked the artist name on Facebook just hours before he was set to take the stage, however, that didn’t matter because at midnight, none other than R&B superstar Craig David took the stage to perform to a full house at Barasti.