The end of the football season put Seven right in the middle of some major global sporting stories – combining live and reactive social media with big interviews and features.
With Manchester City FC winning an unprecedented three trophies in one season we had teams in both the UK and the Middle East covering all the action.
On the final day of the season the social media team in Dubai provided live updates on the game – followed by reaction from fans throughout MENA.
Arabic football fans are hugely active on social media and we needed to get involved in that conversation as much as possible, a major challenge when the thoughts and opinions are so fast and furious.
With Manchester City then winning the FA Cup at Wembley, the celebrations moved back to Manchester for a street parade which we once again reported from as we joined the thousands of fans lining the city streets.
These days the sporting season never really stops with summer competitions now on the Seven Media agenda, giving the PR and social media in Dubai teams the chance to “stay in shape” until it all starts again in August.
The launch of the incredible Coca-Cola Arena Dubai is the perfect example of a modern PR campaign that ticks all the boxes when it comes to communication in the region.
From a classic media launch event with print, digital radio and TV reporting live to ongoing social media influencer buzz – it showed that if the story is powerful enough it can run for weeks.
The Seven team were right at the heart of the launch and emerged with a really positive outlook on the state of the media landscape in 2019.
The quality and scale of breaking news reporting was first class, in-depth features looked at the impact of the arena on the local and regional economy and the crossover into entertainment media went global.
Social media content was also brilliant – with influencers at the launch delivering live reports and a range of innovative communication techniques.
There are some who worry about media in Dubai, Abu Dhabi and the Middle East but if this integrated PR and social media campaign proved anything it is that we are really in a state of progress – you just need to look a little deeper into what is really happening.
Seven Media is a leading PR and social media agency in Dubai and Abu Dhabi, offering both standalone social media campaigns and fully integrated PR and social media campaigns, as well as Seven Studios, the most creative and bold video production team in the region.
The rise of digital and the decline of print media is nothing new – but the effect it is having on the GCC media landscape is evolving on almost a monthly basis.
In the past a classic PR campaign in Dubai and Abu Dhabi would cover the major media platforms in the two cities with a nod to generating coverage in key markets such as Saudi Arabia.
But is that really how people consume stories these days?
Increasingly, people in Dubai will take in elements of local media, dip into stories from across the GCC and also consume all sorts of information on social media. The same applies to the large markets right across the GCC.
The challenge in Middle East PR, more than ever, is taking a story and knowing as accurately as possible who the target market is and what the touchpoint for that story will be.
Content and a good old-fashioned strong story will always be at the heart of what a PR agency does, but everyone has to avoid speaking to either the wrong people, or in the worst case scenario nobody at all.
At Seven that is a challenge we take on and solve daily – and as ever the proof is always in the positive effect your PR campaign has on the bottom line.